Who should read Hooked: How to Build Habit-Forming Products?
This book is ideal for product managers, designers, entrepreneurs, marketers, and anyone involved in product development who seeks to understand how to create engaging, habit-forming products. Additionally, it is beneficial for behavioral scientists, psychologists, and anyone interested in the intersection of technology and human behavior. The insights provided by Eyal can help professionals across various industries design products that resonate with users and drive sustained engagement.